3 Ways to Reduce Sales Pressure in Cold Calling
There are many ways that sales pressure affects our everyday cold calling, and while most of the sales pressure can be removed there is no way to get rid of it 100%. However many of the prospects that feel sales pressure feel this way because of stereo-types they have heard of or past experience they associate with all sales calls.
When we are cold calling however we should take these types of things into consideration. Make preparations to improve the situation before it gets started. Here are three ways you can reduce the amount of sales pressure you bring and add to your cold calling.
1. Throw away scripts: Scripts are one of the biggest tell tale signs of cold calling or sales calls. When a prospect hears you reading from a script they automatically associate your call with other sales calls in the past. Which can be a bad thing. They are feeling pressure from the beginning to the end of the call once this happens.
2. Don’t change your tone or voice: When you change your tone or voice the prospects can pick up on your forced enthusiasm. If you are going to sound enthusiastic let it be genuine. Let it be because that is the way you truly feel otherwise you are once again adding pressure to your cold calling.
3. Stop pushing the sales: if the person shows some interest in the product or service take the time to find out if its right for them. Determine what problem they are facing. Before trying to make a sale. The overall goal in cold calling should be to determine if the you and the prospect are a fit. To build trusting relationships with the cold calling prospects.
If you simply follow the tips you will learn that sales pressure can be reduced in cold calling. The more comfortable you and the prospect are the more positive responses you will receive. Also the more comfortable the less stress you will have in your day to day cold calling experience. Learning to change your mind-set will reduce the frustration level you bring home with you.
Each and every salesperson today experiences some elevated level of stress on a daily basis. Stress is the number one cause of stroke and heart attack today. Reducing this level for you and your prospect will bring more positive experiences to your cold calling. Remember the amount of stress you experience in your job is up to you.
Ari Galper, founder of Unlock The Cold Calling Game makes cold calling painless and simple. Learn his cold calling secrets that even the sales gurus don't know. Listen to a free cold calling audio seminar, visit http://www.UnlockTheGame.com
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